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Mercury Legal is backing a new campaign launched by The British Association of Plastic, Reconstructive and Aesthetic Surgeons (BAPRAS) today (19th February), encouraging people to think carefully before opting for cosmetic surgery.

The ‘Think Over Before You Make Over’ campaign has been set up to improve consumer awareness on selecting the safest and most appropriate cosmetic surgery, which the body says is currently lacking.

BAPRAS is a professional association for the UK’s Plastic Surgeons and works to ensure that standards are met by practitioners in the industry. Research conducted by the body suggests that almost a quarter of those who undergo cosmetic surgery in the UK are not checking their surgeon’s credentials, with more than a fifth unaware of the risks that come with their chosen procedure.

Speaking to Sky News, BAPRAS President and Consultant Plastic Surgeon Nigel Mercer said: “You would check your electrician’s credentials. You would check your plumber’s credentials. Why on Earth wouldn’t you check your surgeon’s credentials?

“Deals have an enormous impact on this market. We’ve seen Groupon deals for cosmetic surgery and it’s mind-boggling when you think about that.

“You wouldn’t go for cut price brain surgery or cut price gall bladder surgery – you would want the best that you can get.

“Cosmetic surgery is not something to be taken lightly and yet thousands of people are putting themselves at serious risk by rushing in to major procedures recklessly, without consideration for their own safety.”

To find out more about the campaign, visit www.bapras.org.uk/public/think-over-before-you-make-over