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The British Skin Foundation has launched a new campaign for Valentine’s Day encouraging people to regularly check the moles of loved ones.

The campaign asks the public to look specifically for changes in mole activity such as an increase in size, shape, inflammation, redness, bleeding or itching.

At Mercury Legal Online we are backing this campaign as we look to raise awareness of skin cancer. In Britain, the rates of malignant melanoma, the most serious form of skin cancer, have risen faster than any of the top ten cancers during the last 25 years, so protection against melanoma and other types of skin cancer is as important, if not more important than ever.

Dr Bav Shergill, consultant dermatologist and British Skin Foundation trustee, said: “Most skin cancers can be cured if detected early. The best way to detect skin cancer is to check your skin regularly, about once a month.

“[To thoroughly check for any usual moles on the body] you should examine the skin all over your body from top to toe.

“Ask a friend or member of your family to look at areas you can’t see such as your scalp, ears and back.”

To find out more about the campaign, visit